This is our post mortem….

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Intro

October 2024, we decided to shut down grupAI, after 3 years in the entrepreneurial path.

Building a startup is a rollercoaster of highs and lows, successes and failures. This is our way of reflecting on our journey—what we got right, where we went wrong, and, most importantly, the lessons we learned along the way. Our goal is to help other entrepreneurs avoid the same pitfalls we encountered.

We’ve chosen to keep the tone conversational and honest, because that’s how we approached our work. You’ll find moments of humor and reflection, and we’ll celebrate the wins as much as we’ll own up to the mistakes. This is not just a story of what went wrong—it’s a testament to the hustle, heart, and resilience that come with building something from scratch.

We hope that by sharing our journey, we can shed light on the realities of startup life and offer insights to those who are on the same path.


Our Journey

The team was born (2017-2020)

Pupa (2021-2022)

Early traction with Pupa (January - July 2023)

We need an accelerator (July 2023)

Techstars and Casalist (July - December 2023)

Casalist after Techstars (January - April 2024)

grupAI (May - August 2024)

Closure (October 2024)

Special Thanks

What's Next

About Us

Untitled


Former founders

Casalist Founders (2)


Contents